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Social Media

Social Media Outsource or In-house?


Yesterday, I tuned in to the Social Media today webinar: Social Marketing & The Resourcing Challenge. I was interested in hearing from business owners who are trying to make the decision of whether to outsource their companys social media or do it themselves. Alas, though it was very interesting, it …

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New Pinterest Strategies to Increase Your Exposure


If youre not yet utilizing Pinterest to grow and market your business you are missing out. Why this unabashed self-assurance?Pinterest logo At Scalable we see a flurry of activity surrounding Pinterest topics. Pinterest drives a lot of traffic to our site. In fact, for visits, it fluctuates from just behind …

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How to Create a Great About Us Page


Its one of the most-visited pages of your website, but chances are, your About Us page is little more than your mission statement (which, sorry no one wants to read) and maybe a photo of the owner of the company. Boring! This is your chance to talk about your company …

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Using Google Plus Hangouts for Press Conferences


First, some Google Plus Hangout Basics, from the help files: Hangouts can have a maximum of 10 participants.How to use Google Plus On Air Hangouts for Press Conferences The easiest way to start a Hangout is to visit hangouts.google.com Youll be taken to an invite screen where you can: Make …

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The 9 Core Rules of Facebook Marketing

Why are you marketing on Facebook? To help you sort through the many layers of Facebook marketing, there are 9 core Facebook marketing rules to consider as you create your Page. 1: Give It a Human Touch Highlight the team behind your Facebook Page. Your fans don’t want to connect …

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