Only 90 miles off the coast of Florida yet seemingly out of reach for most Americans, Cuba just got a whole lot closer.
Travelucion an online Cuba travel & Media Company, will begin offering online media promotion of packages from Florida based travel agents across its 432 Cuba focused websites in the coming months. Travelucion has an annual reach of 30 million page views, but recently web visitors from the USA shot up from 11% in 2014 to 33.8% in January 2016. The company assumes that increased interest from the United States and constant media reports about Cuba are fuelling the tide of online visitors to its exclusive Cuba web content created since the mid 90s.
Tourism to Cuba remains banned, but travelers who fit into one of 16 categories can visit the country, without a case-by-case approval by the government, as was previously required. Since December, when President Obama announced the new regulations, Cuba tour groups and websites have reported seeing a huge uptick in web traffic and requests related to Cuba.
Florida based travel agents wish to cash in on this new market and have decided to use Travelucion as its main media outlet. Travelucion will receive a 5-10% commission on each package sold under this new online marketing promotion.